Eminyakeni yamuva, ngokuthuthuka okusheshayo kobuchwepheshe bokuphrinta bedijithali, ukuphrinta kwedijithali kusetshenziswa kancane kancane ezigabeni eziningi zokuphrinta.Eqhutshwa isidingo sabathengi seqoqo elincane kanye nokupakishwa komuntu siqu, ayanda amabhizinisi okuphrinta aqala ukukhetha ukuphrinta kwedijithali ukuze agcwalise ama-oda okupakisha eqoqo elincane kanye nangokwezifiso. 

Ukuphendula lo mkhuba, iNapco Research ishicilele iphepha ku《 I-Digital Print Packaging: Isikhathi Sifikile!》Kulokhuisihloko, izinzuzo zokuphrinta nokupakishwa kwedijithali ekukhangiseni, ukuphrinta kwedijithali nokupakishwa ekusetshenzisweni okungokoqobo kwezinselele namathuba, yethule inhlolovo nokuhlaziya.

 Ngakho-ke, siyini isimo sokuphrinta nokupakishwa kwedijithali?Woza uthole! 

 1.Izinzuzo zokuphrinta nokupakishwa kwedijithali nezokumaketha

Umbuzo wokuqala owabuzwa yiNapco Research wawuthi “Ingabe ukuphrinta kwedijithali nokupakishwa kuhlobana kanjani nezinzuzo zokumaketha?”Ngokwezinga elithile, isethi elandelayo yedatha ibonisa isimo sengqondo esihle semikhiqizo ngokuphrinta nokupakishwa kwedijithali.

 Ama-79% emikhiqizo ayavuma ukuthi ukupakisha kuyithuluzi elibalulekile lokumaketha lezinkampani zabo, futhi ukupakisha kubonakala njengengxenye ebalulekile yesu lokumaketha umkhiqizo.

40%yemikhiqizo esohlwini “lokudizayina amaphakheji akhuthaza abathengi ukuthi bathenge” njengokubaluleke kakhulu kwabo.
60%yemikhiqizo ithe ukupakishwa okwenziwe ngokwezifiso noma okomuntu siqu kube nomthelela omuhle ekuthengisweni.

80%yemikhiqizo ikhetha izinkampani zokuphrinta ezinikeza izinketho zokupakisha zokuphrinta kwedijithali. 

Kungabonakala ukuthi abanikazi bomkhiqizo banaka kakhulu indima yokuklama ukupakisha komuntu siqu ekukhuthazeni ukumaketha, kuyilapho ukuphrinta kwedijithali kancane kancane sekuphenduke ibhonasi eqashelwa amakhasimende amaningi wokugcina kanye nezinzuzo zakho zesikhathi esifushane sokushintsha, ezivumelana nezimo futhi ezilula, futhi eziphezulu. ukusebenza kahle.

2, izinselele namathuba okufaka ukuphrinta okudijithali 

Lapho ebuzwa ngezithiyo ezinkulu ekusetshenzisweni okungokoqobo kokuphrinta nokupakishwa kwedijithali, izinkampani eziningi zokuphrinta nokupakisha zibonisa ukuthi ngokuthuthuka okuqhubekayo kobuchwepheshe bokuphrinta bedijithali kanye nokuqiniswa kokuqeqeshwa kwabasebenzi okufanele, ukulinganiselwa kwezobuchwepheshe (usayizi wefomethi, i-substrate, i-gamut yombala kanye ikhwalithi yokuphrinta, njll.) akuseyona inkinga enkulu ababhekene nayo.

Kufanele kuqashelwe ukuthi, nakuba kusenezinkinga ezithile zobuchwepheshe okufanele zinqotshwe kule mikhakha: isibonelo,

U-52% wamabhizinisi okunyathelisa nawokupakisha akhetha “ukumataniswa kombala phakathi kwemishini yokunyathelisa yedijithali nezinto zokunyathelisa ze-offset zendabuko”;

Ama-30% amabhizinisi akhetha “umkhawulo we-substrate”;

U-11% wabaphenduli bakhethe "ukufanisa imibala yezinqubo ezihlukahlukene";

Amaphesenti angu-3% ezinkampani athi "isinqumo sokuphrinta sedijithali noma ikhwalithi yokwethula ayiphezulu ngokwanele," Kodwa iningi labaphendulile lathi izinqubo zokuphatha imibala, ukuqeqeshwa komsebenzisi, kanye nokuqanjwa kabusha kwezobuchwepheshe kungabhekana ngokuphumelelayo nalezi zinkinga.Ngakho-ke, ukulinganiselwa kwezobuchwepheshe akuseyona into eyinhloko evimbela ukuthuthukiswa kokuphrinta kwedijithali

Ngaphezu kwalokho, inketho "yokuduba ikhasimende" ayifakwanga ohlwini njengenye yezithiyo ezinkulu ekufakweni kokuphrinta kwedijithali, okubonisa ukuthi ukwamukelwa kokupakishwa kokuphrinta kwedijithali kuyathuthuka kancane kancane.

Kuhle ukusho ukuthi u-32% wabaphenduli bakholelwa ukuthi isizathu sokuqala sokungatshali imali ekuphrinteni kwedijithali ukuthi ayizifanele izinkampani zokuphrinta nokupakisha ngokwazo noma ukuxuba komkhiqizo wamaphrosesa.

16% yabaphendulile bathe isizathu sokungatshali imali ekuphrinteni kwedijithali ukuthi bajabulele ukukhipha ama-oda abo okuphrinta nokupakisha edijithali.　

Ngakho-ke, amathuba emakethe yokupakisha yokuphrinta kwedijithali kuhlangana ndawonye.Ngakolunye uhlangothi, ama-brand awagcini nje ngokunamathisela ukubaluleka ekubukekeni nasekusebenziseni ukupakisha, kodwa futhi ngokuya ngokukubheka njengokunwetshwa kwamasu okumaketha, ngaleyo ndlela athuthukise ukuthuthukiswa kwemakethe yokupakisha eyenziwe ngokwezifiso nengokwezifiso, futhi ilethe amaphuzu amasha okukhula kwesicelo. wokuphrinta kwedijithali emkhakheni wokupakisha.　

Mayelana nalokhu, abahlinzeki bemishini yokunyathelisa yedijithali kufanele bathuthuke ngokuqhubekayo ngokosayizi wefomethi, i-substrate, i-gamut yombala kanye nekhwalithi yokunyathelisa, basheshise ukusungulwa nokuthuthukiswa kwemishini yokunyathelisa yedijithali, futhi banciphise nakakhulu imingcele yobuchwepheshe.Ngesikhathi esifanayo, sinikeza amakhasimende ngenkuthalo izixazululo eziphelele namasevisi anenani elingeziwe, sisize amakhasimende ukuthi alungise iphothifoliyo yomkhiqizo, futhi sithuthukise ngokuhlanganyela imakethe yokuphrinta nokupakisha yedijithali.