Pi-ackaging iyindlela yokuqala yokuxhumana abathengi abaningi ababa nayo nomkhiqizo - ngakho-ke yenze ibale
Imibono yokuqala yiyo yonke into.Ibinzana eligqokwa kahle lize lifinyelele ezingeni elivamile, kodwa ngesizathu esihle - liyiqiniso.Futhi, emhlabeni wanamuhla ohlale uxhumeke ku-inthanethi, lapho abathengi begcwele izinkulungwane zemilayezo encintisanayo kuzo zonke izindawo zempilo yabo, kubaluleke kakhulu kunangaphambili.
Emhlabeni wanamuhla, ukuncintisana komkhiqizo akuveli nje kubaqhudelana nabo ngqo eshalofini.Kusuka kuzaziso ze-smartphone ehlala ikhala ephaketheni lomthengi, ama-imeyili aqondiwe, izikhangisi ze-TV nezomsakazo, nokuthengiswa ku-inthanethi okuletha mahhala usuku olufanayo okudonsa ukunaka komthengi ngezindlela eziningi ezahlukene - konke kude nomkhiqizo wakho.
Ukuze uthole - futhi ngokubaluleke kakhulu, gcina - ukunaka komthengi wakho, uhlobo lwesimanje ludinga ukunikeza okuthile okujulile.Idinga ukuba nobuntu obubonakala ngokushesha, kuyilapho imele ukucutshungulwa kwesikhathi eside.Futhi, njenganoma ibuphi ubuntu, lokhu kufanele kwakhelwe esisekelweni sezimiso zokuziphatha nezimiso.
'Ethical consumerism'bekuyinto eyaziwayo amashumi eminyaka ambalwa, kodwa ukuqhuma kwe-inthanethi kusho ukuthi manje ibalulekile empumelelweni yomkhiqizo.Kusho ukuthi abathengi bangakwazi ukuthola ulwazi mayelana nanoma yini cishe noma yikuphi futhi cishe nganoma yisiphi isikhathi, futhi ngenxa yalokho, banolwazi oluningi ngomthelela wemikhuba yabo yokuthenga kunangaphambili.
Inhlolovo yakwaDeloitte ithole ukuthi lokhu kuhambisane nabathengi abaningi abenza umzamo ohlangene wokwamukela izindlela zokuphila ezisimeme.Ngaleso sikhathi, ucwaningo lwe-OpenText2 luthole ukuthi iningi labathengi lingavuma ukukhokha okwengeziwe ngomkhiqizo otholwe ngokusemthethweni noma okhiqizwe.Ucwaningo olufanayo lwathola ukuthi u-81% wabaphenduli banomuzwa wokuthi ukuthola izimiso zokuziphatha kubalulekile kubo.Kuyathakazelisa ukuthi u-20% walaba abaphendulile uthe lokhu kwenzeke ngonyaka odlule.
Lokhu kubonisa ukushintsha okuqhubekayo ekuziphatheni kwabathengi;eyodwa ezokhula kuphela njengoba isikhathi sihamba.Futhi, njengoba abathengi be-Gen Z sebesondele ekukhuleni emandleni okusebenzisa imali ahamba phambili emhlabeni, amabhrendi kuzomele akhulume uma kukhulunywa ngezimiso zokuziphatha.
Uma umlayezo womkhiqizo ungazwani nomthengi, lowo mlayezo cishe uzolahleka phakathi kolwandle lweminye imilayezo yokumaketha abathengi besimanje okumele babhekane nayo.
Imiyalezo eqhubekayo, enesimilo ehlanganiswe ukupakishwa kwepulasitiki okuklanywe ngokweqile, okungadingekile ngeke kuhlale kahle kubathengi besimanje.
Idizayini enhle yokupakisha kufanele isebenze ngokubambisana nemiyalezo yomkhiqizo ukuze ingagcini nje ngokubonisa amanani enkampani, kodwa ukuwahlanganisa ngendlela abathengi abangawathinta ngayo futhi bawazwe, futhi bawabone.Kubalulekile ukukhumbula ukuthi umsebenzi wokupakisha awupheli uma umthengi esethengile.Umthengi ulivula kanjani iphekhi, indlela iphekhi elisebenza ngayo ukuze kuvikelwe umkhiqizo, futhi - uma kunesidingo - ukusizakala kokubuyisela umkhiqizo emaphaketheni awo asekuqaleni zonke yizindawo zokuthinta ezibalulekile umkhiqizo ongazisebenzisa ukuqinisa amanani awo ngokupakisha.
Izindikimba zokuziphatha nokusimamaziyizihloko ezishisayo embonini yokupakisha yanamuhla, njengoba ifuna ukuhlangabezana nezidingo zabathengi besimanje.
Isikhathi sokuthumela: Jul-05-2023