Ungamisa kanjani izigidigidi ngemfashini esheshayo ukuthi zingamoshi

• Cishe zonke izingubo zokugqoka zigcina zisendaweni yokulahla udoti, zingagcini nje ngokunikeza imboni yezemfashini inkinga enzima yokulahla kodwa futhi nenkinga ye-carbon footprint.
• Imizamo yokugaywa kabusha kuze kube manje ayikaboboki kangako, ngenxa yokuthi izingubo eziningi zenziwe ngenhlanganisela yezindwangu okunzima ukuzigaya kabusha.
• Kodwa leyo nselelo idale imboni entsha yeziqalo ezigxile ekugayweni kabusha, eheha inzalo ezinkampanini ezifana nekaLevi, i-Adidas neZara.

Imboni yezemfashini inenkinga eyaziwa kakhulu yokumosha.

Cishe zonke (cishe u-97%) wezimpahla zokugqoka zigcina seziyindawo yokulahlwa imfucuza, ngokusho kukaMcKinsey, futhi akuthathi isikhathi eside ukuthi umjikelezo wempilo wempahla yakamuva ufinyelele esiphethweni sawo: u-60% wezingubo ezikhiqiziwe ufika endaweni yokulahla udoti phakathi kuka-12. izinyanga zedethi yokukhiqiza.

Emashumini amabili eminyaka adlule, lokho okuphathelene nokukhiqizwa kwezingubo kuye kwakhula ngesivinini esikhulu ngokukhula kwemfashini esheshayo, ukukhiqizwa emazweni ahlukahlukene, kanye nokwethulwa kwemicu yepulasitiki eshibhile.

Imboni yemfashini yezigidigidi zamadola inegalelo elikhulu ekukhiqizweni kwesisi esingcolisa umoya, phakathi kuka-8% kuya ku-10% weisamba esikhishwa umhlaba wonke, ngokweZizwe Ezihlangene.Lokho kungaphezu kwazo zonke izindiza zamazwe ngamazwe kanye nokuthutha olwandle kuhlangene.Futhi njengoba ezinye izimboni zenza inqubekelaphambili ekuxazululeni izixazululo zokunciphisa ikhabhoni, isibikezelo se-carbon footprint yemfashini sizokhula - kubikezelwa ukuthi sizobalelwa ngaphezu kwama-25% wesabelomali sekhabhoni yomhlaba wonke ngo-2050.

Imboni yezingubo ifuna ukuthathwa ngokungathi sína uma kuziwa ekusetshenzisweni kabusha, kodwa ngisho nezixazululo ezilula azisebenzi.Ngokusho kongoti bezokusimama, cishe u-80% wezimpahla zokugqoka zeGoodwill zigcina ziye e-Afrika ngenxa yokuthi imakethe yamasekeni yaseMelika ayikwazi ukumunca lezi zimpahla.Ngisho nemigqomo yendawo ithumela izingubo e-Afrika ngenxa yobunkimbinkimbi bochungechunge lwempahla yasekhaya kanye nokuchichima.

Kuze kube manje, ukulungisa kabusha izingubo ezindala zibe yizingubo ezintsha akwenzanga neze ukubola embonini.Njengamanje, ngaphansi kwe-1% yezindwangu ezikhiqizwa izingubo zokugqoka ziphinde zigaywe zibe yizingubo ezintsha, okuza ngezindleko ze-$ 100 billion ngonyaka ithuba lemali engenayo, ngokusho kombiko.McKinsey Ukusimama

Inkinga eyodwa enkulu ukuhlanganiswa kwezindwangu manje okuvamile enqubweni yokukhiqiza.Ngobuningi bezindwangu embonini yemfashinikuhlanganisiwe, kuba nzima ukuvuselela i-fiber eyodwa ngaphandle kokulimaza enye.Ijezi elijwayelekile lingaqukatha izinhlobo eziningi zemicu ehlanganisa inhlanganisela yokotini, i-cashmere, i-acrylic, inayiloni ne-spandex.Ayikho imicu engagaywa kabusha ngepayipi elifanayo, njengoba kuye kwenziwa ngokomnotho embonini yensimbi.

"Kuzodingeka uhlukanise imicu emihlanu ehlanganiswe eduze bese uyithumela ezimeni ezinhlanu ezihlukene zokugaywa kabusha ukuze ubuyisele amajezi amaningi," kusho uPaul Dillinger, inhloko ye-global product innovation at.U-Levi Strauss & Co.

Inselele yokugaywa kabusha kwezimpahla zokugqoka ikhuthaza ukuqalisa

Ubunkimbinkimbi benkinga yokugaywa kabusha kwemfashini bungemuva kwezinhlobo zebhizinisi ezintsha ezivele ezinkampanini ezihlanganisa i-Evrnu, i-Renewcell, i-Spinnova, ne-SuperCircle, kanye neminye imisebenzi emikhulu yezohwebo.

I-Spinnova ibambisene nenkampani enkulu kunazo zonke emhlabeni ye-pulp nephepha kulo nyaka, i-Suzano, ukuze iguqule ukhuni nemfucuza kube imicu yendwangu egaywe kabusha.

"Ukwenyuka kwezinga lokugaywa kabusha kwezindwangu kuya kwezindwangu kuwumgogodla wodaba," kusho umkhulumeli we-Spinnova.“Sincane kakhulu isisusa sezomnotho sokuqoqa, ukuhluza, ukuhlikihla kanye nemfucumfucu yendwangu ye-bale, okuyizinyathelo zokuqala ku-loop yokugaywa kabusha,” kusho yena.

Imfucumfucu yezindwangu, ngokwezinyathelo ezithile, iyinkinga enkulu kunodoti wepulasitiki, futhi inenkinga efanayo.

“Kungumkhiqizo oshibhile ngempela lapho okukhiphayo kungenalo inani eliphakeme kakhulu futhi nezindleko zokuhlonza, ukuhlunga, ukuhlanganisa, nokuqoqa izinto ziphakeme kakhulu kunalokho ongakuthola ekukhipheni okugaywe kabusha kwangempela,” ngokusho kuka-Chloe. Songer, i-CEO yeSuperCircle

okunikeza abathengi namabhrendi amandla okuba nemikhiqizo ehlukahlukene eqediwe ithunyelwe ngeposi ezinqolobaneni zayo ukuze ihlungwe futhi igaywe kabusha - kanye nekhredithi ekuthengeni izinto ezivela ku-Thousand Fell amateki agaywe kabusha aphethwe yi-CEO yawo.

"Umphumela ngeshwa ubiza imali, futhi ukuthola indlela yokwenza lokho kube nengqondo kwebhizinisi okubalulekile," kusho uSonger.