Ividiyo edumile ye-TikTok egxeka imikhuba yezabasebenzi kaShein kanye nezinye izinhlobo ezibizwa ngokuthi "imfashini esheshayo" iqukethe izithombe ezidukisayo.Aziveli ezimeni lapho abafuna usizo bathola amanothi angempela ezikhwameni zokugqoka.Kodwa-ke, okungenani ezimweni ezimbili, imvelaphi yala manothi ayaziwa, futhi ngesikhathi sokubhala, asiyazi imiphumela yocwaningo olwenziwa ekutholakaleni kwawo.
Ekuqaleni kukaJuni 2022, abasebenzisi abahlukahlukene bezokuxhumana bathi bathole ulwazi mayelana nabasebenzi bezingubo kumalebula wezingubo ezivela kuShein nezinye izinkampani, okuhlanganisa nemilayezo ye-SOS.
Emaposini amaningi, othile ulayishe isithombe selebula efundeka kanje “wawa womile, ungomi uhlanzekile, ngenxa yobuchwepheshe bonga amanzi, geza ngesifudumezi kuqala ukuze athambe.”isithombe-skrini se-tweet enesithombe lapho igama lomsebenzisi le-Twitter linqanyuliwe ukuze kuvikelwe ubumfihlo:
Kungakhathalekile ukuthi yiliphi igama, akucaci kahle esithombeni ngokwaso ukuthi imaki enamathiselwe kuluphi uhlobo lwezingubo.Kuyacaca futhi ukuthi inkulumo ethi "Ngidinga usizo lwakho" ayilona ucingo losizo, kodwa iziqondiso ezihlelwe kahle zokugeza into yokugqoka okukhulunywa ngayo.Sithumele i-imeyili kuShein ebuza ukuthi izitika ezingenhla zikhona yini ezingutsheni zakhe futhi sizoyibuyekeza uma sithola impendulo.
U-Shein uthumele ividiyo ku-akhawunti yakhe esemthethweni ye-TikTok ephikisa izinsolo zokuthi "i-SOS" nezinye izithombe zegciwane zihlobene nomkhiqizo wakhe, ethi:
"UShane uzithatha ngokungathi sína izindaba zokuthengwa kwempahla," kusho isitatimende."Imithetho yethu yokuziphatha eqinile ihlanganisa imigomo emelene nokusetshenziswa kwezingane ngempoqo, futhi ngeke sikubekezelele ukwephulwa komthetho."
Abanye baphikisa ngokuthi inkulumo ethi “dinga usizo lwakho” ingumyalezo ofihliwe.Asizange sithole ukuqinisekiswa kwalokhu, ikakhulukazi njengoba umusho uvela njengengxenye yomusho omude onencazelo ehlukile.
Ividiyo eyabiwe kabanzi ye-TikTok ihlanganisa izithombe zamalebula anemiyalezo ehlukahlukene ecela usizo futhi, ngokusobala, umyalezo obanzi wokuthi izinkampani zemfashini ezisheshayo ziqasha izisebenzi zezingubo ngaphansi kwezimo ezimbi kangangokuthi zithunyelwa ngokuxhamazela kumalebula wezingubo.
Sekuyisikhathi eside imboni yezingubo isolwa ngezimo ezimbi zokusebenza nokusebenza.Kodwa-ke, amavidiyo we-TikTok ayadukisa ngoba akuzona zonke izithombe ezifakwe kuvidiyo ezingachazwa njengamalebula ezingubo zemfashini ezisheshayo.Ezinye zezithombe ziyizithombe-skrini ezithathwe emibikweni yangaphambili yezindaba, kanti ezinye azihlobene ngempela nomlando wemboni yezingubo.
Isithombe esivela kuvidiyo, esibukwe izikhathi ezingaphezu kwezigidi ezingu-40 njengoba sibhala, sibonisa owesifazane emi phambi kwephakheji ye-FedEx enegama elithi "Usizo" elibhalwe ngoyinki ngaphandle kwephakheji.Kulokhu, akucaci ukuthi ubani obhale "Usizo" ephaseleni, kodwa akunakwenzeka ukuthi umthungi uthole iphasela lapho lithunyelwa khona.Kubonakala sengathi yabhalwa othile kulo lonke uchungechunge lwemikhumbi kusukela emkhunjini kuya erisidi.Ngaphandle kwamagama-ncazo angezwe ngumsebenzisi we-TikTok, asitholanga ilebula ephaketheni ngokwalo engabonisa ukuthi uShein uyithumele:
Inothi kuvidiyo lifundeka ngokuthi "Ngisize" libhalwe ngesandla emgqeni wekhadibhodi.Leli nothi kusolwa ukuthi latholwa esikhwameni sezingubo zangaphansi ngowesifazane waseBrighton, eMichigan ngo-2015, ngokwemibiko yabezindaba.Izingubo zangaphansi zenziwe e-Handcraft Manufacturing eNew York kodwa zenziwe ePhilippines.Izindaba zibike ukuthi le ncwadi ibhalwe ngowesifazane ohlonzwe ngelika-“MayAnn” futhi inenombolo yocingo.Ngemva kokutholwa kwenothi, umenzi wezingubo waqala uphenyo, kodwa namanje asikazi umphumela wophenyo.
Enye i-hashtag kuvidiyo ye-TikTok kuthiwa ifundeka kanje, "Ngiphethwe izinyo."Ukusesha kwesithombe okuhlanekezelwe kuveza ukuthi lesi sithombe besiku-inthanethi kusukela okungenani ngo-2016 futhi sivela njalo njengesibonelo samathegi ezimpahla "aezithakazelisayo":
Kwesinye isithombe kuvidiyo, umkhiqizo wemfashini waseShayina u-Romwe unelebula ephaketheni layo elithi “Ngisize”:
Kodwa lokhu akulona uphawu lokucindezeleka.U-Romwe ukhulume ngalolu daba ngo-2018 ngokuthumela le ncazelo ku-Facebook:
Umkhiqizo we-Romwe, amabhukumaka esiwanikeza amanye amakhasimende ethu abizwa ngokuthi “Ngisize Amabhukhimakhi” (bona isithombe ngezansi).Abanye abantu babona ilebula yento futhi bacabange ukuthi umlayezo ovela kumuntu oyidalile.Cha!Igama nje lento!
Phezulu komlayezo, kubhalwe isixwayiso esithi “SOS”, silandelwe umlayezo obhalwe ngezinhlamvu zesiShayina.Lesi sithombe sivela embikweni wezindaba we-BBC ka-2014 ngenothi elitholakala ebhulukweni elithengwe esitolo sezingubo sakwaPrimark eBelfast, eNyakatho Ireland, njengoba i-BBC ichaza:
“Iphepha elifakwe esitifiketini sasejele lalithi iziboshwa ziphoqeleka ukuthi zisebenze amahora angu-15 ngosuku zithunga izingubo.”
UPrimark utshele i-BBC ukuthi uvule uphenyo wathi amabhulukwe abedayisiwe iminyaka ngaphambi kokuthi kuphume imibiko yezindaba nokuthi ubheka ukuthengwa kwawo njengoba umkhiqizo awutholanga “ubufakazi besikhathi sokuboshwa noma ezinye izinhlobo zezisebenzi.
Esinye isithombe kuvidiyo ye-TikTok sinesithombe sesitoko esikhundleni sesithombe sethegi yangempela yezingubo:
Izimangalo zokuthi izingubo ezithile zinemiyalezo efihliwe zisabalele ku-inthanethi, futhi ngezinye izikhathi ziyiqiniso.Ngo-2020, ngokwesibonelo, uhlobo lwempahla yangaphandle iPatagonia yathengisa izingubo ezinamagama athi “Vote the jerk” kuyo njengengxenye yesishoshovu sayo sokuphika ukuguquguquka kwesimo sezulu.Enye indaba evela kumkhiqizo wezingubo u-Tom Bihn yanda ngo-2004 futhi (ngephutha) yathi iqondise ababengomongameli base-US u-Barack Obama kanye no-Donald Trump.
Imfihlakalo iyajula ngemuva kokuthi owesifazane waseMichigan ethole inothi elithi “Help Me” engutsheni yakhe yangaphansi ngoSepthemba 25, 2015, https://detroit.cbslocal.com/2015/09/25/mystery-deepens-after-michigan-woman- finds-help-note -izingubo zangaphansi/.
"UPrimark Uphenya Izinsolo Zokubhala 'ngoMeyi' Emabhulukweni."Izindaba ze-BBC, 25 Juni 2014 www.bbc.com, https://www.bbc.com/news/uk-northern-ireland-28018137.
UBethany Palma uyintatheli ezinze eLos Angeles owaqala umsebenzi wakhe wokuba yintatheli yansuku zonke ekhuluma ngobugebengu kusukela kuhulumeni kuya kwezombusazwe kazwelonke.Ubhale… funda kabanzi
Isikhathi sokuthumela: Nov-17-2022